Save the Children - Social Media Campaign

Save the Children has been around since 1932.  The goal of this program is to save children’s lives by investing in them.  Save the Children offers protection, education, emergency response, nutrition, and much more to children of our world.   Recently, Save the Children used social medial, radio, and television to market Red Nose Day. The purpose was to help bring awareness to children and young people living in poverty.  Viewers and participants were encouraged to purchase a red nose for $1 from their local Walgreens and post their best Red Nose Selfie via social media. The

Save the Children marketed Red Nose Day on the following six social media outlets: Facebook, Google +, Instagram, Twitter, You Tube, and Pinterest.  In addition to this, they also advertised on the radio and television.  You couldn’t log onto one of these sites without seeing a red nose selfie or turn into NBC, without seeing an advertisement for Red Nose day.

My first impression of the campaign was confusion.  I didn’t know what this event was truly for.  Once I clicked a Facebook link and read more about the campaign, I understood. I along with millions of other people was on board to help bring awareness to this cause.  The campaign convinced me and I participated by purchasing a red nose for myself and children.   I would say this campaign was a successful.  Marketing did an exceptional job promoting and advertising this day. Their website states they were able to raise over $21 million.  Job well done Save the Children.