Capital One

                                                                                                                                                                          In what I can only assume is an attempt to bombard young high school and college students with advertising so that they will eventually buy their product even though few of them actually qualify for their services right now, someone thought it would be a great idea to advertise Capital One credit cards on YouTuber Jenna Marbles' videos.

                                                 Lets put this into perspective. Jenna Marbles posts comedic videos targeted at high school students and younger college students. Even when the members of her target audience reach an age where they can legally have a credit card, they still don't often have the credit to qualify for the premium services that Capital One is offering. I am aware that it is possible that YouTube may allow companies to have air time without any regard for relevancy if they pay enough money, but I really do think that these ads should be a little more targeted. I know VERY few people in Jenna's target market (mid teens to mid twenties) who would actually even qualify for a Quicksilver card.

     If in fact Capital One is doing what I think that they're doing, I think it's terrible. If they really are planting themselves in the minds of youths for the fateful day when they might just qualify, or hooking them in an effort to get them to sign up for cards with less benefits and higher interest rates, then they seriously need to figure out a more ethical marketing campaign. I know that credit card companies need to be able to think about their future customers, but I wish they would do it in a more responsible way.