Placing an advertisement on Facebook is easier and less
expensive than you may think. After
reading in Dave Kerpin’s book Likeable Social
Media about how he places Facebook ads targeting his wife,
decided to place
one wishing my wife a Happy 12th Anniversary. I tried from my account first, but the
settings have to be public in order to purchase an ad, and my account is private. So I used a public page (Mprovements Inc) which I had made years ago
for my own business, which is not currently operating but it may again in the future, to place the ad. It is easy to make a page, for example I
could have made a page just for Celebrating Our 12th Anniversary. I updated the profile picture with my wife’s
picture, so that she would see it and know that it was for her, or at least be
drawn in. Also any of our friends would
see it and wonder why her picture was on this ad from a local business. There are many options to choose from when
targeting your ad. The process is really
easy, where a beginner can start out simple and then get more sophisticated
later. Since the costs are low, it would
not be that expensive to try it out and learn some new techniques as you go. The Facebook ad creation takes the user
through the process:
· Choosing your objective
·
Naming your campaign
·
Choosing your audience
·
Setting your budget and ad schedule
·
Setting your bid
·
Naming your ad set
·
Choosing your images
·
Adding text/links and choosing your ad
placements
·
Placing your order and choosing how you want to
pay for your ads
 |
| Facebook Ad 1 |
The audience for my campaign, which included two ads, was
filtered down to 20 people. I wanted to
keep the group small to keep costs down, but also wanted to be sure that my
wife was included in the target audience.
I later learned that the cost is so minimal that the audience could have been larger. The ads appears on the side bar of desktop
versions and in the news feed of mobile versions. There is a lot of data that can be analyzed
for the performance of the ad including the number of people it reached, number
of times clicked and/or liked, and associated costs.
 |
| Facebook Ad 2 |
I also posted a message to my wife on the Mprovements Inc. business
page so that when my wife clicked on the ad she would see it. My sister and one of our friends were the
first to like the page from the ad. My wife
was very happy when she finally saw the ad and then the post. I usually do not say much on Facebook, so the
fact that I did this surprised and impressed her. It made me happy too and was actually pretty
fun. I had set the budget for the ad
campaign at $20, but it only cost $1.77 (since the target audience was so
small) and created 5 page likes. Another option to drive people to your page and
create connections with people is to promote a post which is also easy and relatively
inexpensive compared to traditional advertising. I set my budget at $5 and sent it out there. There are many options to select in order to select
a target audience for the post. You can
see that at the time of this blog, I spent $4.54 and reached 2,089 people
through the post boost. 1 page like and 9 post likes were created. The page and
post did get many more likes that were generated through existing friend connections as well.
 |
| Boost Post details |
Overall this was a great learning experience and I recommend everyone
trying it out. The power that Facebook
has in reaching people is so enormous that it is imperative to understand how
it works. The only way to really learn
is to give it a try. Like Mprovements, Inc on Facebook
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