Blue Apron and Youtube

Without cable I have become an avid viewer of Youtube, following various accounts including family vloggers (video-bloggers), beauty gurus, lifestyle, and health and fitness. One major thing that I have noticed is companies who are reaching out to these Youtube personalities to slip their company name into their videos, use their products, or they even end up sponsoring different videos. The companies often offer a discount code through these Youtube personalities and often times I find myself immediately looking up the company and its products just out of pure curiosity. One company that really grabbed my attention just based on their marketing strategy is Blue Apron. 

Blue Apron is a subscription delivery service much like the current trend of subscription boxes. This subscription box comes with everything you need to make the meal with the recipe provided. Online you can customize how many people you would be feeding as well as the types of meals that you like to eat. They are utilizing Youtube social media with family daily vloggers. ItsJudysLife has been a big promoter of this and with over 1 million people subscribing to her channel, they are reaching a huge market. Judy shows how simple and easy it is to make gourmet meals when you really don't have the time. Judy isn't normally the chef in the household and with three daughters under the age of three, its easy to understand that things get crazy. She talks about how excited she gets when her shipment arrives and shows the viewers her cooking the meals as well as serving them to her family. Judy then mentions how you go about ordering the meals online and offers you a discount of two free meals when you order. The viewer usually hears about Blue Apron in almost every vlog. 

This makes me very likely to purchase the product because I can actually see it in use and by someone that even though I have not met them, feel like real people and this is their true opinion about the company and its products.