Every Chicagoan and music lover would know how big Lolla is here in Chicago. It's promoted everywhere; on CTA's, on top of taxis, train stations, and on radio stations. The radio always tries to have more listeners especially when they're giving away free 3 day passes to Lolla. It's really impressive how much work they do for promoting this huge event here in Chicago, compared to other festivals that happen here. Not only do they promote it throughout the city but within the internet, by doing entering certain contest to win tickets as well.
Personally for me what would make me go to these events is what artist is going to perform, the advertising does help me a little by trying to convince me it's going to be worth it and it's going to be a great experience, but it really all depends if you have the money to spend. It's not a cheap festival.
Promoters have been doing the same thing with the Windy City Lake Shake for country music lovers, so it'll be interesting if it'll be as popular. Especially, since Country Thunder in Twin Lakes, Wisconsin has been around for so many years now. Normally that's the big country fest, but they didn't seem to do as much advertising throughout the year. They use some social media, but it's almost as if they like using word of mouth on the radio instead.
ReplyDeleteHello,
ReplyDeleteI agree with the comments as the promoters have made this more about the money and a place to get wasted instead of getting great acts like at the beginning of the event. I feel this is more about making money than bringing great acts to the city.
-Ric.